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Early adopters love their DVRs and have supported them as much as they’ve supported any new technology. But a new study suggests that the rest of the public may not be moving to DVRs as fast as some would hope.
More people are aware of DVRs this year: 77% of survey respondents knew about them this year, compared to 70% last year, according to figures from Ipsos-Insight; and 8% of those surveyed said they were likely or very likely to purchase one in the next 12 months, on par with the 9% who said they would likely buy one last year.
The good news is that DVRs buyers aren’t going to retail as much, preferring to buy their DVR from their cable or satellite company. Fifty-five percent said they would purchase one from their cable or satellite company this year, compared to 32% last year.
One area where the DVR frenzy is failing is with the ease of installing the device. The perception that DVRs are easy to self-install has dropped from 57% last year to 43% this year. “Cable and satellite service providers have a real opportunity to reach intenders who do not want to deal with the perceived hassle of installing DVRs,” says Lynne Bartos of Ipsos-Insight.
Consumers also are being scared away by the cost of the box and monthly service fee.
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