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Max Lenderman
Internet marketing strategies are heating up, and the Web's is continuing to make strides as a viable advertising vehicle.
Since the first of January, public Internet access network provider get2net and CBS.MarketWatch.com have paired up for a "converge and contact" marketing campaign at Internet NetStations in airports and travel plazas nationwide. The strategy is meant to enable brands to engage and draw in consumers by placing traditional ads around the NetStations.
The campaign came out of a partnership agreement between get2net and Internet ad sales agency AirTime Interactive. Each of get2net's NetStation's will feature an ad placard directing travelers to access financial news from the CBS.MarketWatch.com Web site through high-speed lines. In addition, the NetStation's welcome page will provide hot links to CBS.MarketWatch.com and to the parvenu Global Finance Channel, a financial news service created for get2net by MarketWatch.com, making get2net's platform a viable advertising medium.
"Through our partnership with get2net, we're able to offer a unique advertising package than can encompass traditional advertising methods with the emerging ad strategies of the Internet," said Jon Feller, president of AirTime Interactive.
Some other advertising packages from get2net/AirTime Interactive include electronic billboards that act as screen savers called "e-Boards;" personalized survey sponsorships; content partnerships, banners, buttons and links off get2net's NetStations and NetSets.
Then there's the traditional advertising on the walls of the NetStations, which are modeled after sit-down phone booths.
Internet advertising is indeed on a tear. DoubleClick Inc., an Internet advertising concern, reported last week that it's DART solution served up more than five billion ads across 6,400 sites worldwide this past December. These sites include AltaVista, CBS Sportsline, NBC and MTV Europe.
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