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FINE LIVING SETS LAUNCH MARCH 17

Will Lee

Fine Living, Scripps Networks' fourth cable network, announced last week that it would be officially launching March 17 with initial carriage of 5 million homes on Time Warner Cable.

On the same day, an affiliated website will be unveiled and, before that, on Feb. 22, Fine Living magazine will be distributed to 1.3 million targeted homes.

?We are creating a 100% original programming experience that leverages three distinct platforms ? television network, magazine and website ? to deliver content that is entertaining, informative and empowers viewers to realize and embrace their dreams,? said Fine Living president Ken Solomon in a statement.

Among the programs in the network's debut lineup are Radical Sabbatical, profiling high-powered folks who give up TV-anchor and investment banking jobs to sail and fish, and Road and Track Presents: The Ride of Your Life, which examines vehicles ranging from Ferraris to Chris-Craft speedboats.

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