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By Amy Maclean
Charter hosted more than 30,000 families in St. Louis on Jan. 8 and 9 as part of its inaugural "Get Hooked on Health Expo." The affiliate event included Lifetime setting up a mammography screening and Spike TV performing 1,600 cholesterol, heart rate and blood pressure screenings.
Also on hand were The Weather Channel (which dispensed 3,000 sunscreens and took 1,600 UV photos), and Court TV, which fingerprinted more than 800 children. Court's digital fingerprinting team said that was the highest number of fingerprints they'd ever taken at an event.
The nearly yearlong campaign was launched to influence healthy habits and lifestyles in "a community that loves its toasted ravioli, frozen custard and Anheuser-Busch products," Charter execs tell us. It was the brainchild of Charter St. Louis VP, sales and advertising, Paul Sly. Baseball Hall of Famer Ozzie Smith was anointed "Fitness Czar," and Charter televised weekly health and fitness shows and created a "Hooked on Health" interactive website.
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| Charter's Paul Sly (r.) welcomes St. Louis Mayor Francis Slay to the Health Expo. |
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