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BY JON LAFAYETTE
Discovery Shrugs Off TiVo Test
TiVo may be God's machine, but some users are finding the digital recording device less than divine. Subscribers to the service have discovered that their boxes click over to the Discovery Channel in the wee hours of Tuesday and Thursday mornings to download infomercials and movie trailers. A Discovery spokesman downplayed the switcheroo, characterizing it as a ?small testing initiative? designed to ?find new ways to determine the value of the machine.? Discovery is a shareholder in TiVo, and its CEO, John Hendricks, sits on TiVo's board of directors.
Bye-Bye AT&T Broadband Brand
All AT&T Broadband markets will have been rebranded as Comcast by the end of March. Comcast CEO Brian Roberts, company founder Ralph Roberts and Comcast Cable president Steve Burke met on Thursday with 2,200 former AT&T Broadband employees in Tacoma to kick off that market's rebranding. A $4 million advertising campaign featuring cyclist Lance Armstrong launched Friday to coincide with the rebranding. The company is also immediately launching VOD and HDTV in its 2.2 million subscriber New England market as part of the campaign. Separately, city counselors in Lowell, Mass., are seeking legal measures to force the former AT&T Broadband system to reinstate its local news programming, which was canceled Jan. 30.
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