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BY JONATHAN BLUM, KAGAN
It's hard to find fault with how Starz Encore Group has performed. After being launched with the backing of cable titan John Malone and Liberty Media, Starz Encore began stepping up its game to land some of Hollywood's finest content. These first-quality movies have opened a healthy chunk of the pay tier market to Starz. HBO and Cinemax now lead the upstart movie service by just under 5% in terms of total pay units. In this business, that's as good as it gets.
For a complete census of the entire pay tier industry, including the performance of Starz Encore Group, see ?Cable Program Investor? at www.kagan.com/cw.
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