March 3, 2003
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PROGRAMMING
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BRIEFS
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CARTOON, WB COMBINE AD SALES OPERATIONS AOL Time Warner said it will combine national advertising sales units of Kids WB and Cartoon Network as of the...
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G4 Latest to Play the Awards Show Game
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And the award for youngest cable channel to launch its own awards show goes to?drumroll, please?G4. Following in the more established footprints...
BY JON LAFAYETTE
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DIGITAL PIPELINE
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BRIEFS
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DREAMWORKS TAPS DIGEO TO PROMOTE ITV FILMS Digeo has inked a deal with DreamWorks to promote ten upcoming movie releases via Digeo's Basic iTV service....
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Open Sesame: N2's VOD Server Gambit
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Look past the plastic consoles, the panels of blinking red and green lights. Dig through the tangle of wires, the stacks of silicon wafers. Somewhere...
BY ANTHONY CRUPI
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MEET THE SYSTEM
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Rockin' on the Outskirts of Cleveland
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Perhaps no figure was more emblematic of postwar Cleveland than Lou Boudreau. For 13 years, the Indians shortstop was Cleveland. In 1948, the year the...
BY ANTHONY CRUPI
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COLUMNS
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ALPHABET SOUP
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Cox goes Hollywood? aloha DVR set-tops? VOD works the off-hours? Time Warner hits the road
BY SHIRLEY BRADY
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General
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All TV Networks ARE NOT Created Equal
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Erwin Ephron is, as much as there is one, the oracle of media planning. He looks the part with longish, wiry red hair, Coke-bottle glasses, a professorial,...
BY JON LAFAYETTE
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Bandwidth is like the Long Island Expressway. Add lanes, they fill up. Thank God for Gig-E.
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By a show of hands, how many of you have heard some variation of this tune? ?Cable's broadband pipe is limitless. We don't need to do anything...
JIM BARTHOLD
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BRIEFS
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SMALLER NETS CHIP AWAY AT TOP TEN A new study by MediaVest found that the growth of smaller cable networks is eating away at the ratings of the bigger...
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CABLE CONNECTIONS
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AMC Tom Halleen to VP-programming and scheduling, from SVP-programming and development at ABC Family. ESPN RADIO NETWORK Bruce Gilbert to GM, from director...
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CAPEX GETS FREE
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Deep inside Comcast's Q4 earnings release was a capex tidbit of note: Rare guidance on maintenance capital levels. Though so-called ?recurring...
BY JONATHAN BLUM, KAGAN
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Comcast Begins Post-Merger Era With Stellar Earnings Report
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If analysts reviewed earnings reports the way critics rate movies, Comcast Corp. could well have received four stars for its first post-merger performance....
BY STACI D. KRAMER
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DirecTV Not the Only DBS Player in Bidding Game
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As the number of bidders for DirecTV swells, EchoStar Communications CEO Charlie Ergen sits on the sidelines. But for how long? ?Charlie is just...
BY K. C. NEEL
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Late Breaking News
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Bars' Cable Tab Going Up Responding to pressure from federal regulators and sports programmers, some cable operators are finally charging commercial...
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MIND THE GAP!
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While cable should get points for trying to close the CPM gap with broadcast, it's important to be realistic about the work still ahead. Taking viewers...
BY JONATHAN BLUM, KAGAN
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PLAUSIBLE DENIABILITY
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The White House is into duck-and-cover mode in the wake of the Feb. 20 decision by a split Federal Communications Commission to leave regulation of the...
BY ALICIA MUNDY
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Ratings
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| Top 40 Basic Cable Ad-Supported ProgramsWeek of February 17-23, 2003 |
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WHAT DO AD BUYERS REALLY THINK ABOUT CABLE?
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They are hardly ?hotshots? ? that would imply recklessness. Nor, perhaps, ?stars? ? too flashy. But they are highly...
BY VERNE GAY
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