With a direct-mail campaign called ?Home Run,? Turner Network Sales is helping 50 top markets add to their Hispanic subscriber numbers. The campaign highlights that this season, the U.S. Hispanic population, a favorite of advertisers since the 2000 census, will be able to watch Atlanta Braves games in Spanish, via a Braves secondary audio program (SAP) feed, on TBS Superstation. To promote the advent of Spanish play-by-play (Armando Plata and Pete Manzano, longtime Spanish broadcasting voices, provide commentary for the 90 games), in addition to producing direct-mail pieces, Turner Network Sales is paying half the postage for participating affiliates. Secondary messages contained in the campaign tout other Turner Spanish-language networks, such as CNN en Español, Cartoon Network and Boomerang (both via SAP) plus AOL Time Warner sibling HBO Latino. Those who sign up receive a free two-month subscription to the magazine People en Español, also an AOL Time Warner unit.

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