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BY JONATHAN BLUM, KAGAN
Fox's firing up of a youth-oriented sports channel will make a competitive sports market even tighter. The space is already crowded with at least three other services, all with solid deployments. However, Fox's take-no-prisoners attitude and its cross-channel marketing will give it some very nice legs. Besides, it's going to be very entertaining to see how Fox finesses a Fuel plug into other properties like The O'Reilly Factor.
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