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June 7-20, 2004
FEATURES
Here’s How to Boost Your Local Sports Ad $s
SportsLink L.A. has a model for your local system or ad co-op...beat your next quarter's (and next year's) budgets by emulating its pioneering work...just don't forget to make it local.
By K.C. Neel
Why Aren’t Ad Agencies Listening to TV Viewers?
A Q&A with Sean Cunningham, president and CEO of the Cabletelevision Advertising Bureau
By John P. Ourand
Cable: Better Programming... Better Ad Packages, Too!
Ad-supported cable networks are beating broadcast in audience share, and now they're finding new ways to bring advertisers with them into the winner's circle.
By Mavis Scanlon
No Girls Allowed?
At least it seems like that childhood taunt is still being used in cable's tech sector, where women engineers aren't quite cracking the old-boy network.
By K.C. Neel
Meet the System—Suffolk, Va.: Yes, Virginia, There Is Such a Thing as Good Cable Service
Charter inherited the Suffolk system's history of bad service and strained relations with the city. A fumbled rebuild led to even more criticism. New management stepped in, dropped the empty-promises routine and made service the No. 1 priority. After all, customers won't buy new cable services if they've already switched to satellite.
By Simon Applebaum
CABLE CIRCUIT
Cable’s Pilots: Will They Fly or Flop?
By Shirley Brady
Amped-Up Cable Thieves Caught in the Act
By Mavis Scanlon
Liberty Offers Security to Puerto Rico
By Simon Applebaum
DEPARTMENTS
11 Questions With Ralph Roberts
Things Are Looking Up?as in `Vertical'?for Comcast
By K.C. Neel
A Day in the Life: ESPN’s Digital Center
SportsCenter Kicks Off ESPN's Tapeless, Hi-Def Future
By Shirley Brady
Alphabet Soup: Cable Ops Pick Up the Phone
By Shirley Brady
June Programming Preview: New TBS Laugh Track Could Lead to Ad Sales Fast Track
By Shirley Brady
Guest Column: Let SCTE Put You in Touch With Your Technical Side
By John Clark
Kagan’s Column: John Malone’s Critics Need a History Lesson
By Paul Kagan
My Back Pages: Is Verizon for Real?
By Paul S. Maxwell
Editor’s Letter: The Power of Sports
By John P. Ourand
People Watch
Calendar of Events
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