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BY ALICIA MUNDY, K. C. NEEL AND STACI D. KRAMER
Top 40 Basic Cable Ad-Supported Programs
Week of July 28-August 3, 2003
| RANK |
DATE |
PROGRAM |
NET |
TIME |
UNIVERSE RATING/U.S. HH RATING |
(HH) SHARE |
HH (000) |
| 1 |
7/28/03 |
WWE Entertainment |
TNN |
10:00P-11:03P |
4.3/7.1 |
3.4 |
3,666 |
| 2 |
7/30/03 |
Peacemakers |
USA |
9:00P-10:30P |
4.0/6.6 |
3.2 |
3,460 |
| 3 |
7/28/03 |
WWE Entertainment |
TNN |
9:00P-10:00P |
4.0/6.3 |
3.2 |
3,442 |
| 4 |
8/1/03 |
Monk |
USA |
10:00P-11:00P |
3.6/6.7 |
2.9 |
3,134 |
| 5 |
8/3/03 |
The Foreigner (movie) |
USA |
8:00P-10:00P |
3.6/5.9 |
2.9 |
3,066 |
| 6 |
7/29/03 |
Law & Order |
TNT |
9:00P-10:00P |
3.5/5.6 |
2.8 |
3,008 |
| 7 |
8/3/03 |
Men in Black (movie) |
TBS |
10:00P-12:00A |
3.1/5.8 |
2.6 |
2,742 |
| 8 |
7/28/03 |
Designing Women |
LIF |
9:30P-10:00P |
3.1/4.8 |
2.5 |
2,666 |
| 9 |
8/2/03 |
1-800-Missing |
LIF |
10:00P-11:00P |
3.1/5.9 |
2.5 |
2,634 |
| 10 |
7/28/03 |
Designing Women Reunion |
LIF |
8:00P-9:30P |
3.1/5.1 |
2.5 |
2,618 |
| 11 |
8/3/03 |
Pay It Forward (movie) |
TNT |
8:00P-10:30P |
3.0/4.9 |
2.4 |
2,540 |
| 12 |
8/3/03 |
The Dead Zone |
USA |
10:00P-11:00P |
2.9/5.1 |
2.4 |
2,521 |
| 13 |
7/28/03 |
SpongeBob |
NICK |
4:30P-5:00P |
2.9/7.5 |
2.3 |
2,454 |
| 14 |
8/3/03 |
Men in Black |
TBS |
8:00P-10:00P |
2.8/4.9 |
2.3 |
2,435 |
| 15 |
7/29/03 |
Law & Order |
TNT |
8:00P-9:00P |
2.8/5.0 |
2.3 |
2,420 |
| 16 |
7/29/03 |
Nip/Tuck |
FX |
10:00P-11:00P |
3.0/4.9 |
2.2 |
2,396 |
| 17 |
8/2/03 |
SpongeBob |
NICK |
9:30A-10:00A |
2.8/8.6 |
2.2 |
2,369 |
| 18 |
8/2/03 |
Wild Card |
LIF |
9:00P-10:00P |
2.7/5.3 |
2.2 |
2,334 |
| 19 |
7/28/03 |
SpongeBob |
NICK |
4:00P-4:30P |
2.7/7.6 |
2.2 |
2,333 |
| 20 |
8/2/03 |
1st to Die, Pt. II (movie) |
LIF |
7:00P-9:00P |
2.7/6.0 |
2.2 |
2,306 |
| 21 |
8/1/03 |
SpongeBob |
NICK |
5:30P-6:00P |
2.7/6.5 |
2.2 |
2,295 |
| 22 |
8/2/03 |
SpongeBob |
NICK |
9:00A-9:30A |
2.6/8.6 |
2.1 |
2,266 |
| 23 |
7/28/03 |
Law & Order |
TNT |
9:00P-10:00P |
2.6/4.1 |
2.1 |
2,259 |
| 24 |
8/2/03 |
Fairly OddParents |
NICK |
10:00A-10:30A |
2.6/8.2 |
2.1 |
2,247 |
| 25 |
7/29/03 |
Real World XIII |
MTV |
10:00P-10:30P |
2.6/4.3 |
2.1 |
2,243 |
| 26 |
7/28/03 |
SpongeBob |
NICK |
3:00P-3:30P |
2.6/7.7 |
2.1 |
2,234 |
| 27 |
8/3/03 |
SpongeBob |
NICK |
9:30A-10:00A |
2.6/7.9 |
2.1 |
2,219 |
| 28 |
7/28/03 |
SpongeBob |
NICK |
2:30P-3:00P |
2.6/7.8 |
2.1 |
2,215 |
| 29 |
7/29/03 |
SpongeBob |
NICK |
5:30P-6:00P |
2.6/5.9 |
2.1 |
2,200 |
| 30 |
7/29/03 |
SpongeBob |
NICK |
9:30A-10:00A |
2.6/9.2 |
2.1 |
2,188 |
| 31 |
7/28/03 |
SpongeBob |
NICK |
3:30P-4:00P |
2.5/7.3 |
2.0 |
2,173 |
| 32 |
8/2/03 |
Jets/Buccaneers |
ESPN |
8:00P-10:52P |
2.5/5.1 |
2.0 |
2,168 |
| 33 |
7/29/03 |
SpongeBob |
NICK |
8:00P-8:30P |
2.5/4.6 |
2.0 |
2,156 |
| 34 |
7/28/03 |
SpongeBob |
NICK |
5:30P-6:00P |
2.5/5.7 |
2.0 |
2,151 |
| 35 |
7/30/03 |
SpongeBob |
NICK |
5:30P-6:00P |
2.5/5.9 |
2.0 |
2,140 |
| 36 |
7/31/03 |
SpongeBob |
NICK |
8:00P-8:30P |
2.5/4.5 |
2.0 |
2,131 |
| 37 |
7/29/03 |
Fairly OddParents |
NICK |
3:30P-4:00P |
2.5/7.2 |
2.0 |
2,109 |
| 37 |
7/28/03 |
Courage the Cowardly Dog |
TOON |
11:00A-11:30A |
2.5/8.5 |
2.0 |
2,109 |
| 39 |
8/3/03 |
Moment of Truth: Daughter (movie) |
LIF |
7:00P-9:00P |
2.5/4.4 |
2.0 |
2,107 |
| 40 |
8/3/03 |
Moment of Truth: Conspiracy (movie) |
LIF |
5:00P-7:00P |
2.4/5.1 |
2.0 |
2,095 |
Basic Cable Ad-Supported* Network Rankings 7/28-8/3
| NET |
UNIVERSE RATING |
U.S. HH RATING |
HH (000) |
| USA |
2.2 |
1.8 |
1,930 |
| LIFE |
2.1 |
1.7 |
1,814 |
| TNT |
2.0 |
1.6 |
1,717 |
| NICK |
1.7 |
1.4 |
1,474 |
| TBS |
1.5 |
1.2 |
1,307 |
| TOON |
1.6 |
1.2 |
1,288 |
| A&E |
1.3 |
1.1 |
1,128 |
| ESPN |
1.2 |
1.0 |
1,076 |
| FOXN |
1.3 |
1.0 |
1,052 |
| DISC |
1.0 |
0.8 |
842 |
| SCIF |
1.0 |
0.8 |
819 |
| TLC |
1.0 |
0.8 |
818 |
| FX |
1.0 |
0.8 |
813 |
| TNN |
0.9 |
0.7 |
778 |
| MTV |
0.9 |
0.7 |
753 |
| CORT |
1.0 |
0.7 |
722 |
| HIST |
0.8 |
0.7 |
701 |
| HGTV |
0.9 |
0.7 |
694 |
| AMC |
0.8 |
0.6 |
686 |
| CNN |
0.8 |
0.6 |
659 |
| TVLD |
0.7 |
0.5 |
557 |
| FAM |
0.7 |
0.5 |
555 |
| BET |
0.7 |
0.5 |
544 |
| CMDY |
0.7 |
0.5 |
541 |
| BRAV |
0.7 |
0.5 |
520 |
| FOOD |
0.6 |
0.4 |
473 |
| VH1 |
0.5 |
0.4 |
403 |
| EN |
0.5 |
0.4 |
387 |
| APL |
0.5 |
0.4 |
381 |
| HALL |
0.7 |
0.3 |
353 |
| ESP2 |
0.4 |
0.3 |
327 |
| TRAV |
0.4 |
0.3 |
305 |
| WGNC |
0.5 |
0.3 |
292 |
| TVGC |
0.5 |
0.3 |
273 |
| CMT |
0.4 |
0.2 |
261 |
| MSNB |
0.3 |
0.2 |
246 |
| TWC |
0.3 |
0.2 |
244 |
| LMN |
0.6 |
0.2 |
226 |
| SOAP |
0.7 |
0.2 |
210 |
| GAME |
0.3 |
0.2 |
170 |
SOURCE: KAGAN ANALYSIS OF TURNER ENTERTAINMENT RESEARCH, FROM NIELSEN MEDIA RESEARCH DATA.
*PRIME TIME
Basic Cable Ad-Supported Programming Adults 18-49 Week of July 28-August 3, 2003
| VIEWERS ? PRIME TIME |
VIEWERS ? TOTAL DAY |
TOP TEN PROGRAMS |
| NET |
UNIVERSE RATING |
A18-49 (000) |
NET |
UNIVERSE RATING |
A18-49 (000) |
DATE |
PROGRAM |
NETWORK |
TIME |
A18-49 (000) |
| TNT |
1.0 |
1,074 |
LIF |
0.6 |
609 |
7/28/03 |
WWE Entertainment |
TNN |
10:00P-11:03P |
3,275 |
| USA |
1.0 |
1,020 |
TNT |
0.6 |
575 |
7/28/03 |
WWE Entertainment |
TNN |
9:00P-10:00P |
3,106 |
| LIF |
0.9 |
971 |
TBS |
0.5 |
543 |
8/3/03 |
Men in Black (movie) |
TBS |
10:00P-12:00A |
2,224 |
| TBS |
0.8 |
869 |
NICK |
0.4 |
459 |
7/29/03 |
Nip/Tuck |
FX |
10:00P-11:00P |
2,124 |
| FX |
0.7 |
639 |
USA |
0.4 |
456 |
7/29/03 |
Real World XIII |
MTV |
10:00P-10:30P |
2,119 |
| TNN |
0.6 |
636 |
ESPN |
0.4 |
387 |
7/29/03 |
Queer Eye/Straight Guy |
BRAV |
10:00P-11:00P |
2,065 |
| SCIFI |
0.6 |
629 |
TOON |
0.4 |
374 |
8/3/03 |
Men in Black |
TBS |
8:00P-10:00P |
2,014 |
| TLC |
0.6 |
627 |
TLC |
0.4 |
359 |
8/1/03 |
Monk |
USA |
10:00P-11:00P |
2,013 |
| MTV |
0.6 |
622 |
MTV |
0.3 |
325 |
8/3/03 |
Pay It Forward (movie) |
TNT |
8:00P-10:30P |
1,788 |
| DISC |
0.6 |
620 |
DISC |
0.3 |
323 |
7/29/03 |
Osbournes |
MTV |
10:30P-11:00P |
1,700 |
| SOURCE: TURNER ENTERTAINMENT RESEARCH AND MTV NETWORKS, FROM NIELSEN MEDIA RESEARCH DATA. |
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