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Sprucing Up: TNN Tanks Country Variety/Talk

CABLE WORLD STAFF

CBS Cable's The Nashville Network, which has been trying to spiff up its programming to lure those all important young, male viewers instead of the displaced Hee-Haw crowd, is ditching several of its country-music talk/variety and news series.

Such TNN standards as Prime Time Country with Gary Chapman, Crook & Chase, Crook & Chase Tonight and This Week in Country Music will go off the air in December as the network revamps its programming slate by shifting its emphasis from country-music and lifestyle fare to more fun stuff like wrestling and RollerJam.

TNN says it'll give a sneak peek of its new programming lineup in September.

"CBS Cable continues its deep commitment to country entertainment. CMT (sister network Country Music Television) will continue to be our country-music mainstay, while TNN is taking steps to broaden its appeal to attract greater audience share through new and diverse programming," TNN president David Hall said in a prepared statement.

So it seems. TNN already has acquired 38 flicks that it'll use for a Thursday primetime movie package, set to kick-off Sept. 30.

It also has created a male-targeted Friday-night block that currently includes WSL RollerJam, Professional Bull Riders Championship Rodeo and Motor Madness. And starting Aug. 27, its Friday-night schedule will include a one-hour weekly wrestling series from Extreme Championship Wrestling.

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