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September 6-19, 2004
FEATURES
Why Is Cable in the Classroom Still a Secret?
And how can local systems better use the organization's resources?
By John P. Ourand
Can Do-Good Programs Help MSOs’ Bottom Lines?
For Time Warner Cable, basic reading skills mean better (basic, at least) cable customers.
By Mavis Scanlon
After 25 Years, Small Operators Still Beef About Its Fees, but ESPN Says It’s Now Serving Filet Mignon
By John P. Ourand
Meet the System—Rock Hill, S.C.: Rockin’ With a Five-Pack
Why bundle only three products when you can package five of 'em? In a college town like Rock Hill, adding wireless to the bundle helps Comporium get them while they're still fresh-faced, and throwing in home security--and selling it all at the mall--keeps them when they get their first real jobs.
By Simon Applebaum
CABLE CIRCUIT
Hi-Def Shooting Season Begins for Outdoor Channel 2
By Shirley Brady
Rothrock Ready to Rumble for here! TV
By Simon Applebaum
A Daily Show Primer for First-Time Voters
By Shirley Brady
Sub Swapping in Connecticut?
By Mavis Scanlon
DEPARTMENTS
17 Questions With John Alchin and Lawrence Smith
By Mavis Scanlon
A Day in the Life: ESPN Deportes’ Lino Garcia
By Simon Applebaum
Sell! Sell! Sell!: Can Hardware Vendors Help Cable Systems Market New Services?
By Mavis Scanlon
September Programming Preview: It’s Back to School—and Prime Time for Cable in the Classroom
By Shirley Brady
Kagan’s Column: The Audience Splinters—And the Crowd Roars
By Paul Kagan
My Back Pages: Back to School?
By Paul S. Maxwell
Editor’s Letter: Goobye, Peggy
By John P. Ourand
People Watch
Calendar of Events
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