Winners of the Excellence in Multicultural Marketing Awards: Complete List

Presented by ESPN Deportes, CableWORLD, NAMIC and CTAM

Case Studies/ Campaigns

First Place

"Llenalos de Emocion" Campaign

David Gray

Time Warner Cable

Key Executives: David Gray - Time Warner Cable, Nancy Hernandez and Alicia Rodriguez - ABRAZO, multicultural marketing & communication

Cox Arizona Hispanic Case Study

Nichele Johnson

Cox Communications - Arizona

Key Exectuives: Nichele Johnson, Isela Castro, Dick Malone, Leslie Benner

Más Campaign

Lynette Pinto

NBC Universal Cable

Rap It Up

Sonya Lockett

BET

Key Executives: Sonya Lockett, Vikki Johnson, Kelli Lawson

Second Place

The HOLA Taskforce

Tony Timmons

Cox Communications Las Vegas Public Affairs

"Jade is Our Good Luck Charm" A Chinese Marketing Success Story

Natalie Rouse

Comcast

Take Me Out to the 'Multicultural' Ballgame!

Shelly Kurtz & Kajsa Moe

International Channel Networks

Key Executives: Shelly Kurtz, Kajsa Moe, Carrie Brodey, Ben Anten, Janae Limongelei, Adam Lazara, Alan Cleaver, Edwin Lam, Mary Good

"Con Sabor A Mexico" ("A Taste of Mexico")

Joseph Schramm

Schramm Sports & Entertainment

Key Executives: Joseph Schramm, President and Creative Director, Schramm Sports & Entertainment; Rafael Eli, Vice President of Client Services, Schramm Sports & Entertainment; Client: Leslie Villem, Hispanic Marketing Manager Western Division, Comcast; Client: Brigida Harrison, Senior Marketing Communications Manager, Comcast Central CA

A Healthy Bet

Sonya Lockett

BET

Key Executives: Kelli Lawson, Darlene Nipper, Brucetta Williams

Marketing Tactics

Direct Mail

First Place

TV ASIA Direct Mail Piece

Terrie Taziri

International Channel Networks

Adelphia "Movie Poster" Direct Mail

Alfred Valdez

Castells & Asociados Advertising

Key Executives: Liz Castells, President/CEO, Rafael Ramirez, Executive Creative Director; Noel Arias, Art Director; Arturo Monroy, Senior Copywriter; Melissa Hart, Account Executive. Adelphia: Dian Blanco, Diversity Marketing Manager.

Second Place

Time Warner "Wall Art"

Alfred Valdez

Castells & Asociados Advertising

Key Executives: Liz Castells, President/CEO, Rafael Ramirez, Executive Creative Director; Noel Arias, Art Director; Arturo Monroy, Senior Copywriter; Melissa Hart, Account Executive. Time Warner: Sheila Gilmore, Director of Marketing; Danielle DiMatteo, Marketing Manager.

Internet/New Media

First Place

Gonna Get

Jessica Arato McHugh

Cablevision Systems Corp.

Key Executives: Jessica Arato McHugh, Lisa Piteris

Agency: Chisholm-Mingo Group (defunct as of 5/04)

Separate Is Not Equal

Libby Haight O'Connell, Ph.D.

The History Channel

Second Place

Some Things Can't Be Translated - ESPN Deportes

Marie Kennedy

ESPN Inc.

Print

First Place

Gonna Get

Jessica Arato McHugh

Cablevision Systems Corp.

Key Executives: Jessica Arato McHugh, Lisa Piteris

Agency: Chisholm-Mingo Group (defunct as of 5/04)

College Hill

Sonya Lockett

BET

Key Executives: Ava Hall-Mattison, Wayne Lewis, Brucetta Williams, Melanie Moore

Second Place

Time Warner "Wall Art"

Alfred Valdez

Castells & Asociados Advertising

Key Executives: Liz Castells, President/CEO, Rafael Ramirez, Executive Creative Director; Noel Arias, Art Director; Arturo Monroy, Senior Copywriter; Melissa Hart, Account Executive. Time Warner: Sheila Gilmore, Director of Marketing; Danielle DiMatteo, Marketing Manager.

Llenalos de Emoción

David Gray

Time Warner Cable

Key Executives: David Gray - Time Warner Cable, Nancy Hernandez and Alicia Rodriguez - ABRAZO, multicultural marketing & communication

Radio

First Place

Gonna Get

Jessica Arato McHugh

Cablevision Systems Corp.

Key Executives: Jessica Arato McHugh, Lisa Piteris

Agency: Chisholm-Mingo Group (defunct as of 5/04)

"Corriendo la Voz"

Laurie Lehnert

Lehnert + Graham

Key Executives: Laurie Lehnert/ Eric Graham - Creative; Laurie Lehnert - Writer/Producer * Eric Graham - Producer/ Director * Raoul Rodriguez - Writer; Jane Larson - Marketing Director, Road Runner High Speed Online, Houston, TX

Second Place

College Hill

Sonya Lockett

BET

Key Executives: Ava Hall-Mattison, Wayne Lewis, Brucetta Williams, Melanie Moore

Trusted Advisor

Jessica Arato McHugh

Cablevision Systems Corp.

Key Executives: Jessica Arato McHugh, Lisa Piteris

Agency: Chisholm-Mingo Group (defunct as of 5/04)

Television

First Place

Black History Month

Jermaine Pinnock

Spike TV/ Push Creative

Key Executives: Agency - Push Creative, Executive Producer - Josh Regier, Producers - Joan Baker, Maria Lokken, Deborah Davis DP - Carl Prinzi, Writer/Producer - Rudy Gaskin, Designer - Pierre Vilmenay, Executive Creative Director - Rudy Gaskin

Speak Now

Sonya Lockett

BET

Key Executives: Ava Hall-Mattison

Agency: First Street Films

Second Place

BET Awards '04

Sonya Lockett

BET

Key Executives: Matthew Barnhill, Ava Hall-Mattison, Gary Welcome, Wayne Lewis

Brown Bag Productions

"Corriendo la Voz" TV

Laurie Lehnert

Lehnert + Graham

Key Executives: Laurie Lehnert/ Eric Graham - Creative; Laurie Lehnert - Writer/Producer * Eric Graham - Producer/ Director * Raoul Rodriguez - Writer; Jane Larson - Marketing Director, Road Runner High Speed Online, Houston, TX

Lehnert + Graham, Austin, Texas

Gonna Get

Jessica Arato McHugh

Cablevision Systems Corp.

Key Executives: Jessica Arato McHugh, Lisa Piteris

Agency: Chisholm-Mingo Group (defunct as of 5/04)

Martin Luther King

Jermaine Pinnock

Spike TV/ Push Creative

Agency - Push Creative, Executive Producer - Josh Regier, Producers - Joan Baker, Maria Lokken, Deborah Davis DP - Carl Prinzi, Writer/Producer - Rudy Gaskin, Designer - Pierre Vilmenay, Executive Creative Director - Rudy Gaskin