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BY ALICIA MUNDY, K. C. NEEL AND STACI D. KRAMER
Top 40 Basic Cable Ad-Supported Programs
Week of September 15-22, 2003
| RANK |
DATE |
PROGRAM |
NET |
TIME |
UNIVERSE RATING/U.S. HH RATING |
(HH) SHARE |
HH (000) |
| 1 |
9/21/03 |
Bills/Dolphins |
ESPN |
8:28P-11:34P |
9.0/14.1 |
7.3 |
7,867 |
| 2 |
9/21/03 |
NFL Prime Time |
ESPN |
7:30P-8:28P |
4.2/7.1 |
3.4 |
3,722 |
| 3 |
9/15/03 |
WWE Entertainment |
TNN |
10:00P-11:06P |
4.0/6.3 |
3.2 |
3,482 |
| 4 |
9/20/03 |
SpongeBob |
NICK |
9:30A-10:00A |
3.8/10.6 |
3.0 |
3,266 |
| 5 |
9/15/03 |
WWE Entertainment |
TNN |
9:00P-10:00P |
3.4/4.9 |
2.7 |
2,959 |
| 6 |
9/20/03 |
SpongeBob |
NICK |
9:00A-9:30A |
3.3/9.8 |
2.7 |
2,907 |
| 6 |
9/21/03 |
SportsCenter |
ESPN |
11:34P-01:04A |
3.3/8.1 |
2.7 |
2,907 |
| 8 |
9/20/03 |
Fairly OddParents |
NICK |
10:00A-10:30A |
3.3/9.5 |
2.7 |
2,892 |
| 9 |
9/17/03 |
Law & Order |
TNT |
8:00P-9:00P |
3.2/5.3 |
2.6 |
2,806 |
| 10 |
9/20/03 |
Fairly OddParents |
NICK |
10:30A-11:00A |
3.1/9.0 |
2.5 |
2,725 |
| 11 |
9/16/03 |
Law & Order |
TNT |
9:00P-10:00P |
3.1/4.5 |
2.5 |
2,666 |
| 12 |
9/21/03 |
SpongeBob |
NICK |
9:30A-10:00A |
2.9/8.4 |
2.4 |
2,548 |
| 13 |
9/16/03 |
Nip/Tuck |
FX |
10:00P-11:00P |
3.1/5.0 |
2.3 |
2,527 |
| 14 |
9/20/03 |
Trading Spaces |
TLC |
9:00P-10:00P |
2.9/5.0 |
2.3 |
2,466 |
| 15 |
9/21/03 |
I Know What You Did (movie) |
LIF |
3:00P-5:00P |
2.8/5.8 |
2.3 |
2,461 |
| 16 |
9/21/03 |
Fairly OddParents |
NICK |
10:00A-10:30A |
2.8/7.8 |
2.3 |
2,454 |
| 17 |
9/21/03 |
Law & Order: SVU |
USA |
8:00P-9:00P |
2.8/4.3 |
2.3 |
2,451 |
| 18 |
9/15/03 |
Law & Order |
TNT |
8:00P-9:00P |
2.8/4.2 |
2.2 |
2,405 |
| 19 |
9/17/03 |
Fairly OddParents |
NICK |
8:00P-8:30P |
2.8/4.7 |
2.2 |
2,395 |
| 20 |
9/21/03 |
Jimmy Neutron |
NICK |
11:00A-11:30A |
2.7/7.4 |
2.2 |
2,384 |
| 21 |
9/21/03 |
Sex and the Single Mom |
LIF |
5:00P-7:00P |
2.7/5.3 |
2.2 |
2,370 |
| 22 |
9/21/03 |
Law & Order: SVU |
USA |
10:00P-11:00P |
2.7/4.3 |
2.2 |
2,367 |
| 23 |
9/21/03 |
Law & Order: SVU |
USA |
9:00P-10:00P |
2.7/3.9 |
2.2 |
2,359 |
| 24 |
9/18/03 |
College Football-Thurs. Night |
ESPN |
7:30P-10:55P |
2.7/4.3 |
2.1 |
2,330 |
| 25 |
9/21/03 |
SpongeBob |
NICK |
9:00A-9:30A |
2.7/8.1 |
2.1 |
2,327 |
| 26 |
9/20/03 |
Jimmy Neutron |
NICK |
11:00A-11:30A |
2.7/7.9 |
2.1 |
2,325 |
| 27 |
9/21/03 |
Fairly OddParents |
NICK |
10:30A-11:00A |
2.7/7.3 |
2.1 |
2,313 |
| 28 |
9/15/03 |
Fairly OddParents |
NICK |
6:00P-6:30P |
2.6/5.2 |
2.1 |
2,283 |
| 29 |
9/21/03 |
Mother Knows Best (movie) |
LIF |
7:00P-9:00P |
2.6/4.2 |
2.1 |
2,277 |
| 30 |
9/18/03 |
SpongeBob |
NICK |
7:30P-8:00P |
2.6/4.4 |
2.1 |
2,274 |
| 31 |
9/18/03 |
Fairly OddParents |
NICK |
8:00P-8:30P |
2.5/4.0 |
2.0 |
2,205 |
| 32 |
9/15/03 |
SpongeBob |
NICK |
7:30P-8:00P |
2.5/4.2 |
2.0 |
2,172 |
| 33 |
9/21/03 |
Liar, Liar (movie) |
LIF |
1:00P-3:00P |
2.5/5.6 |
2.0 |
2,170 |
| 34 |
9/20/03 |
Rugrats |
NICK |
8:30A-9:00A |
2.5/7.9 |
2.0 |
2,167 |
| 35 |
9/15/03 |
Fairly OddParents |
NICK |
8:00P-8:30P |
2.5/3.9 |
2.0 |
2,165 |
| 36 |
9/20/03 |
Fairly OddParents Movie |
NICK |
6:30P-8:00P |
2.5/5.2 |
2.0 |
2,141 |
| 37 |
9/20/03 |
Law & Order: SVU |
USA |
9:00P-10:00P |
2.4/4.3 |
2.0 |
2,136 |
| 38 |
9/21/03 |
Law & Order: SVU |
USA |
11:00P-12:00A |
2.4/5.1 |
2.0 |
2,127 |
| 39 |
9/17/03 |
SpongeBob |
NICK |
7:30P-8:00P |
2.4/4.5 |
2.0 |
2,126 |
| 40 |
9/21/03 |
Jimmy Neutron |
NICK |
11:30A-12:00P |
2.4/6.6 |
2.0 |
2,125 |
Basic Cable Ad-Supported*
Network Rankings 9/15-9/22
| NET |
UNIVERSE RATING |
U.S. HH RATING |
HH (000) |
| ESPN |
2.4 |
2.0 |
2,126 |
| TNT |
1.9 |
1.5 |
1,629 |
| USA |
1.7 |
1.4 |
1,478 |
| NICK |
1.7 |
1.4 |
1,468 |
| LIFE |
1.6 |
1.4 |
1,422 |
| TOON |
1.7 |
1.3 |
1,412 |
| TBS |
1.5 |
1.2 |
1,332 |
| FOXN |
1.1 |
0.9 |
956 |
| TLC |
1.1 |
0.9 |
949 |
| A&E |
0.9 |
0.7 |
809 |
| SCIF |
1.0 |
0.7 |
777 |
| DISC |
0.9 |
0.7 |
758 |
| AMC |
0.9 |
0.7 |
750 |
| FX |
0.9 |
0.7 |
747 |
| TNN |
0.8 |
0.7 |
731 |
| TWC |
0.8 |
0.7 |
717 |
| MTV |
0.8 |
0.6 |
691 |
| CORT |
0.9 |
0.6 |
661 |
| HGTV |
0.8 |
0.6 |
660 |
| TVLD |
0.8 |
0.6 |
634 |
| CNN |
0.7 |
0.6 |
606 |
| HIST |
0.7 |
0.5 |
574 |
| FAM |
0.6 |
0.5 |
552 |
| ESP2 |
0.6 |
0.5 |
550 |
| FOOD |
0.6 |
0.5 |
502 |
| APL |
0.6 |
0.4 |
486 |
| CMDY |
0.6 |
0.4 |
476 |
| WGNC |
0.7 |
0.4 |
417 |
| BET |
0.5 |
0.4 |
392 |
| BRAV |
0.5 |
0.4 |
386 |
| HALL |
0.7 |
0.4 |
385 |
| VH1 |
0.4 |
0.3 |
323 |
| EN |
0.4 |
0.3 |
320 |
| TRAV |
0.4 |
0.3 |
277 |
| TVGC |
0.5 |
0.2 |
264 |
| CMT |
0.3 |
0.2 |
243 |
| MSNB |
0.3 |
0.2 |
226 |
| LMN |
0.6 |
0.2 |
224 |
| SOAP |
0.6 |
0.2 |
212 |
| GAME |
0.4 |
0.2 |
192 |
SOURCE: KAGAN ANALYSIS OF TURNER ENTERTAINMENT RESEARCH, FROM NIELSEN MEDIA RESEARCH DATA.
*PRIME TIME
Basic Cable Ad-Supported Programming Adults 18-49 Week of September 15-22, 2003
| VIEWERS ? PRIME TIME |
VIEWERS ? TOTAL DAY |
TOP TEN PROGRAMS |
| NET |
UNIVERSE RATING |
A18-49 (000) |
NET |
UNIVERSE RATING |
A18-49 (000) |
DATE |
PROGRAM |
NETWORK |
TIME |
A18-49 (000) |
| ESPN |
1.4 |
1,505 |
TNT |
0.6 |
606 |
9/21/03 |
Bills/Dolphins |
ESPN |
8:28P-11:34P |
6,240 |
| TNT |
1.0 |
989 |
TBS |
0.6 |
604 |
9/21/03 |
NFL Prime Time |
ESPN |
7:30P-8:28P |
3,106 |
| TBS |
0.9 |
972 |
ESPN |
0.6 |
572 |
9/15/03 |
WWE Entertainment |
TNN |
10:00P-11:06P |
2,932 |
| USA |
0.8 |
832 |
LIFE |
0.5 |
550 |
9/21/03 |
SportsCenter |
ESPN |
11:34P-01:04A |
2,589 |
| LIFE |
0.8 |
773 |
NICK |
0.4 |
440 |
9/16/03 |
Nip/Tuck |
FX |
10:00P-11:00P |
2,385 |
| TLC |
0.7 |
735 |
USA |
0.4 |
437 |
9/15/03 |
WWE Entertainment |
TNN |
9:00P-10:00P |
2,295 |
| TNN |
0.6 |
578 |
TLC |
0.4 |
391 |
9/20/03 |
Trading Spaces |
TLC |
9:00P-10:00P |
2,130 |
| FX |
0.6 |
559 |
TOON |
0.3 |
313 |
9/16/03 |
Queer Eye for the Straight Guy |
BRAV |
10:00P-11:00P |
2,084 |
| SCIF |
0.5 |
511 |
FX |
0.3 |
285 |
9/16/03 |
Law & Order |
TNT |
9:00P-10:00P |
1,680 |
| NICK |
0.5 |
494 |
DISC |
0.3 |
269 |
9/16/03 |
Real World XIII |
MTV |
10:00P-10:30P |
1,626 |
| SOURCE: TURNER ENTERTAINMENT RESEARCH AND MTV NETWORKS, FROM NIELSEN MEDIA RESEARCH DATA. |
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