The 34 million or so Hispanics in the U.S. comprise an even more attractive demo when viewed by where they live and how old they are. Hispanics form a solid part of the desirable urban market: Out of the 90 million Americans who live in cities, about 26% of them are Hispanic, with 56% of them being 18 to 34, compared to 39% of 18- to 34-year-olds for blacks and 23% for white non-Hispanics. Hispanics are not only younger, and therefore more attractive to advertisers than these other groups, they're interested in cable as well. According to a recent study by Horowitz & Associates, 34% of city-dwelling Hispanics subscribe to upgraded digital cable, with a very attractive 45% of 18- to 34-year-olds taking the service.

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