November 3, 2003
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NEWS
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BIG BOX BONANZA
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Discovery kicked off an aggressive retail campaign Saturday to market its 24-hour high-definition television network, installing Discovery HD Theater displays in 600 Circuit City stores throughout the nation.
BY ANDREA FIGLER
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CALIFORNIA FIRES RAVAGE REVAMPED CABLE PLANT
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It's just one disaster after another for cable operators. Snowstorms in the Rockies, hurricanes in the Carolinas and flooding along the Eastern seaboard have destroyed miles of cable plant this year. And here's the rub: Much of the infrastructure and plant that has been damaged had already been upgraded or rebuilt.
BY K. C. NEEL
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TAMMY FAYE TOPS PITCHING ROTATION FOR FUSE
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Phase one: Sally Struthers pleaded to ?save the music video.? Phase two: an in-MTV's-face stunt this summer that razzed its bigger rival. Phase three for Fuse, which rebranded in May from MuchMusic USA: a two-month national campaign that breaks today with print ads in an array of publications including Blender, The Onion and Rolling Stone.
BY SHIRLEY BRADY
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BIGGER IS LOOKING BETTER IN THE NEW COMPETITIVE LANDSCAPE
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More proof emerged last week that the larger cable operators are far better positioned to withstand the competitive onslaught from satellite and telecom companies.
BY MAVIS SCANLON
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BRIEFS
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LATE BREAKING NEWS
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WHAT DSL PRICE CUTS?
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The cable industry is burying concerns over DSL price cuts, posting impressive customer growth without substantial drops in revenue per sub.
BY IAN OLGEIRSON, KAGAN
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FEATURE
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TURN ON, TUNE IN
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'Tis the week after Halloween and all across the land, cable television programmers are ramping up holiday plans.
BY SHIRLEY BRADY
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HALL OF FAME HONOREES
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Almost 700 cable executives descended on the Cable Center on Oct. 14 to honor six of the industry's most influential leaders.
BY K. C. NEEL
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PROGRAMMING
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OCTOBER GOES OUT LIKE A LION AT ESPN
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Prime-time viewership among men 18 to 34 is drooping to 12% this year, but that didn't stop ESPN's performance in conquering all cable last month.
BY SHIRLEY BRADY
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BRIEFS
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DIGITAL PIPELINE
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ENTROPIC BAGS CASH, CACHET
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While the name certainly connotes disorder and deterioration, Entropic Communications seems to be trending in the opposite direction.
BY ANTHONY CRUPI
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BRIEFS
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MEET THE SYSTEM
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A BUNDLE OF SERVICES TAKES ROOT IN OMAHA
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For a city with less than 400,000 people, Omaha is perhaps one of the most competitive telecommunications markets in the country.
BY K. C. NEEL
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COLUMNS
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CONFUSED ABOUT THE DIFFERENCE BETWEEN HD AND DIGITAL? SO ARE CONSUMERS
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As the number of high-definition television sets sitting in cable homes continues to rise, a point of confusion remains about the difference between digital cable service and high-definition service.
BY MIKE SCHWARTZ
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SPONSOR A SEMINAR, THEN COUNT THE COIN
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Oddly enough, one tool that helps generate local ad sales in a down economy is a business seminar. Yep, an apparently bland if not outright boring device has put extra gold in at least two cable operators' pockets this year.
BY ANDREA FIGLER
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WHEN IT COMES TO MEDIA SALES, A PERSONAL TOUCH CANNOT BE OVEREMPHASIZED
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In the course of a conversation I once had with the chairman of the board of a major advertising agency I asked, ?You've been in the service business for quite a while. What is it that you think is the most important thing for you to consider in making your organization a success??
BY JOE OSTROW
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DEPARTMENTS
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CABLE CONNECTIONS
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RATINGS
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