Women in Cable and Telecommunications has a new image and focus.

The organization's overhaul follows a two-year review process and represents a shift in WICT's role in the cable industry, says WICT president Benita Fitzgerald Mosley.

?There was some confusion about what WICT's real mission was,? says Mosley. ?So our new identity makes it pretty simple and clear ? we're committed to women's leadership.?

WICT, a 4,600-member association, comprises local chapters and the WICT Foundation.

Mosley says the two-year strategic planning process led directly to her February hire as president, a new position. It also led to an internal reorganization that saw Christine Bollettino promoted to VP-external affairs to oversee marketing, business development, fund raising, research, the WICT foundation initiatives, advocacy and the Betsy Magness Leadership Insititute. Additionally, Kenyetta Haywood was named VP-operations to run the association management along with the chapters and programming.

The Red Tettemer ad agency in Philadelphia worked on a pro bono basis to develop WICT's new logo, look and tagline ? ?Creating leaders. Together.? ? which was unveiled at the organization's 17th annual benefit gala, held Nov. 8 in Washington, D.C.

The organization's goal, says Mosley, is ?to find a way to increase our reach in terms of number of members and the number of companies we're involved with.?

?One of the recommendations from the committee was to overall raise the level of exposure of the organization,? says Mosley, a 1984 Olympic gold medalist. ?So they hired me as a public persona and advocate to get out there and really work with the companies in this industry to see how they can better develop women leaders, while Chris and Kenyetta are the ones overseeing the day-to-day operations in Chicago. Over the next 12 months, we're going to work hard to identify opportunities for new programs and to refine our programs, research initiatives and advocacy initiatives.?

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