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FEATURES
System of the Year: Charter Long Beach—Cable’s All-Digital Offensive Takes a Beachhead
Charter Long Beach is named CableWORLD's System of the Year for 2004. We doubt Mayor O'Neill would disapprove.
By Simon Applebaum
Can Charter Make a Comeback?
Investors are restless. Debt is up. Share price is down. It just may take the country's first all-digital cable system to bring Charter out of the doldrums. Carl Vogel can do it; but will Paul Allen let him?
By John P. Ourand
Online Extra: Q&A With Carl Vogel
An expanded interview with Charter's president and CEO.
By John P. Ourand
No Ratings, No Buy?
Ad agencies say they are willing to be convinced to buy spot cable on Spanish-language networks. They're just waiting for cable to step up with aggressive pitches--and plenty of research.
By Simon Applebaum
Sales Team Aces Deliver a Winning Pitch—Local Sports
New sports channel BCSN helps Buckeye make the case that although broadcast may have the news, cable's got the eyeballs.
By Mavis Scanlon
CABLE CIRCUIT
Colder Pizza: Some Rest for the Weary, But not Much
By Seth Arenstein
FACT OR FICTION?
Sharp’s Copywriters Must Be DBS Subscribers
By Mavis Scanlon
Gospel Practices What It Preaches
By Simon Applebaum
Competition Report: Bundles, Baby—Voice, Data Help Cable Valuations
By John P. Ourand
Can’t Imagine Dawkins as a Tot
DEPARTMENTS
Q&A With Telemundo’s James McNamara
By Simon Applebaum
A Day in the Life: VH1’s Paul Cothran
By Shirley Brady
Sell! Sell! Sell!: Cable Sells Stocking Stuffers That Go Well With All Those Plasma TVs
By Mavis Scanlon
Kagan’s Column: Dr. Malone Rides the Endless Cycle of Bears and Bulls
By Paul Kagan
My Back Pages: Location, Location, Location
By Paul S. Maxwell
Editor’s Letter: Looking for Allen
By John P. Ourand
Letter to the Editor
November Ratings
People Watch
Calendar of Events
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