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February 21-March 6, 2005
FEATURES
Who Knows What Women Want? Gerry (Says She) Does…
Never mind the shaky start. Oxygen has hit its fifth birthday, and Gerry Laybourne is ready to dust off the multi-platform strategy it used at launch (and ditched less than a year later).
By Shirley Brady
ONLINE EXTRA: Q&As With Oxygen's Gerry Laybourne, Lisa Gersh Hall and Debby Beece
By Shirley Brady
Making Money by Doing Good
Time Warner Cable's public affairs department has become the gold standard among MSOs.
By John P. Ourand
Time Warner Cable’s Good Partner Policy Pays Off
Programmers say Time Warner Cable excels at affiliate promotions. What makes it so good? It listens to the needs of its network partners, and it listens to the ideas of its own people.
By Mavis Scanlon
Cable’s Best HD Buy? Local Sales and Promos
By combining a strong retail presence with high-profile marketing, Comcast has leaped ahead with HD.
By John P. Ourand
Meet the System—Peoria, Ill.: Do Cable’s New Services Trump DBS’ Local Channels?
Here's how Insight is finding out in Central Illinois...
By Mavis Scanlon
CABLE CIRCUIT
Competition Report: DirecTV Casts Its Shadow Over Cable at Circuit City
By Mavis Scanlon
Diversity: Hazy Post-Powell Future for FCC’s Advisory Committee
By Simon Applebaum
Do ‘Sarcastics’ Also Dig The Shield?
By Shirley Brady
Rolling Stone or Tip of the Iceberg?
A Super Saturday in Jacksonville
Q&A With ImaginAsian TV’s Michael Hong
A start-up braces for competition--from its cable affiliate.
By Simon Applebaum
DEPARTMENTS
January Ratings
Kagan’s Column: Cable’s Due for Its Own ‘Event’ Deals
By Paul Kagan
My Back Pages: Issues to Face…
By Paul S. Maxwell
Editor’s Letter: Throwing Good Money After Bad
By John P. Ourand
Letter to the Editor
People Watch
Calendar of Events
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