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April 4-17, 2005
FEATURES
The Mass. Ave. Backslapper
Cable has a new man bringing a new attitude to its lobbying efforts.
By John P. Ourand
Why Call ’Em Cable Networks?
Alternatives to cable and satellite carriage are exploding. That's why programmers tout their brands--and flirt with cable's competition--even as cable remains the dominant distributor.
By Shirley Brady
By Popular Demand
Consumers are confused...on demand from the cable company or the box? It's taken awhile, but DVRs and VOD can live together; if cable can just teach its subscribers the advantages of both.
By Anthony Crupi
Another Reaction
The competitive imperative of getting (inter)active...what will it take for cable to get out in front?
By Mavis Scanlon
Inside the CIA
Learn how to fight competition with cable's best: the top secret, DBS-deflating, telco-defying internal covert ops team known as the Cox Intelligence Agents.
By Shirley Brady
How Should MSOs Pitch VOD?
In VOD, MSOs think they have the killer app against DBS. Problem is, they still haven't figured out how to pitch it to consumers. CableWORLD and CTAM rounded up three ad agency executives to rate MSOs' VOD ads and offer advice on how to better market the service against satellite.
By John P. Ourand
Voices From the Heartland
You want competition? Michael Pandzik and Matt Polka know about competition. The small-to-midsize cable operators they represent are facing the industry's fiercest challenge, as DBS operators look to cherry-pick their best subscribers.
By Mavis Scanlon
How Come the Vultures Don’t Flock to Cable?
Venture capitalists can't find the key to unlock sound cable investments--stalling innovation and blunting cable's edge.
By Simon Applebaum
Meet the System—Columbus, Ohio: Still Doing Tryouts in Columbus
Time Warner Cable continues voyages to the new.
By Simon Applebaum
CABLE CIRCUIT
Diverse Industries, Yes, Diverse Panelists, No
By Simon Applebaum
No Sophomore Slump for NY1 Noticias
By Simon Applebaum
Watch Those Glass Houses
By Shirley Brady
Where’s the Pork?
By Shirley Brady
DuelingDolans.com: A Family Saga
By Shirley Brady
Whose Subs Spend the Most?
By Mavis Scanlon
Geography, Ethnic Packages Boost Satellite’s Big Zips
By Mavis Scanlon
[Your Business Here] On Demand
By Mavis Scanlon
That’s Reality, Baby
By Seth Arenstein
Story of Comcast’s Journey Deserves More Than a Retread
By Mavis Scanlon
ONLINE EXTRA: Q&A With Tom Rogers
An expanded interview with TiVo vice chairman Tom Rogers.
By Shirley Brady
A Day in the Life: Animal Planet’s Jeff Corwin
By Mavis Scanlon
DEPARTMENTS
RATINGS
Kagan’s Column: Comcast Buys a Verb and Gets a DVR Premium
By Paul Kagan
My Back Pages: Zero Sum Competition?
By Paul S. Maxwell
Editor’s Letter: Here Comes Comcast
By John P. Ourand
Letter to the Editor
People Watch
Calendar of Events
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