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April 5-18, 2004
FEATURES
Crime Does Pay: Can You Cut Cable Theft Rates in Half?
Cox did it in New Orleans; now it.s trying to duplicate that success in Virginia. Here.s how the operator is doing it, as CableWORLD joins the effort.
By Mavis Scanlon
Southeast Faces Cable Equipment Airlift
By Mavis Scanlon
Tough Battle Against Theft in the Cards for DirectTV
By Mavis Scanlon
Beating DBS at the Service Game: Cutthroat Competition? Yep...
It's tough-but here's how to go for the jugular: customer service as a profit center. CableWORLD shows you how by going on the phone.
By K.C. Neel
DBS Still the Customer Service Champ
By K.C. Neel
Meet the System: Princeton
Patriot Fires a Silver Bullet in New Jersey-and the Locals Rejoice
By M.C. Antil
CABLE CIRCUIT
Cartoon Net Revisits Short Route to Hitsville
By Simon Applebaum
Free at Last! Free at Last! Music Choice + Napster + Cable Broadband = Free Music
By Shirley Brady
DEPARTMENTS
Nine Questions With Bill Schleyer and Ron Cooper: What's in a Name?
By K.C. Neel
A Day in the Life... of Linda McMahon: WWE's Garden Party Just a Warm-Up for the Battles Ahead
By Shirley Brady
Alphabet Soup
Will HSD Customers Pay for Premium Content? Ask SusCom
By Shirley Brady
Sell! Sell! Sell!: Attention Shoppers! Special on Digital Cable in the Frozen-Food Aisle!
Cable marketers are starting to act like political operatives-strange bedfellows like grocery stores and guitar shops are being sought out, to everyone's advantage…beating satellite on the ground, locally.
By Mavis Scanlon
April Programming Preview: IFC Sees Opportunities on Friday Nights
By Shirley Brady
Kagan's Column: Content and Distribution-Feisty Partners, Not Mortal Enemies
By Paul Kagan
My Back Pages: People, Get Ready
By Paul Maxwell
Editor's Letter: Crimes of Opportunity
People Watch
Calendar of Events
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