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RUPERT PAYS UP

BY JONATHAN BLUM, KAGAN

Rupert Murdoch paid a premium for DirecTV. Comparing per-sub valuations from the day before the deal to the day it was announced shows that News Corp. will pay about 27% above GMH's trading value. The big question: What does $1,672 per subscriber do to other network operators' valuations?

NEWS CORP/GMH COMPARATIVE VALUATION
GMH 4/9/03 News Corp. Deal
Share Price $11.48 $14.00
Net Debt (Mil.) $1,584 $1,584
Adjusted Cap (Mil.) $13,783 $17,374
YE '02 Subs@ (Mil.) 9.5 9.5
Trading Value Per 2002 Sub $1,451 $1,829
Proj. '03 CF (Mil.) $1,260 $1,260
2003 Trading Multiple (x) 10.9 13.8
Proj. ?03 Subs (Mil.) 10.4 10.4
Trading Value/?03 Subs $1,321 $1,672
SOURCE: KAGAN WORLD MEDIA ESTIMATES

For more News Corp. values, see ?Kagan Media Money? at www.kagan.com/cw.

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