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May 17-June 6, 2004
FEATURES
Can Cable Bring DBS Back Down to Earth?
If you think that DirecTV's low churn figure was scary, well, don't look now, 'cause Rupert's comin'...
By Mavis Scanlon
Cable on Demand?
Not yet...but here's why you need to get your act together.
By K.C. Neel
Cablevision’s Simple VOD Pitch: ‘We Have It, DBS Doesn’t’
The MSO's iO campaign depicts VOD as the great differentiator with DBS?and it contained a coded message directed at content providers. That message: We stepped up with marketing, you step up with exclusive content.
By Simon Applebaum
Meet the System—Toledo: Buckeye Excels at a Game Satellite Can’t Play
Local. Local. Local. Here's a model for local media domination from Toledo's Buckeye CableSystem. (Think a big company can learn to do this, too?)
By Mavis Scanlon
CABLE CIRCUIT
Optimism, Fun Return to NCTA Show
By John P. Ourand
Digital Cable Enters the Stone Age
By Shirley Brady
Cable’s Kids Get Quality Time With Their Moms
By K.C. Neel
DEPARTMENTS
12 Questions With Alan Schulman: Want More Ad Dollars? Follow Cox and Comcast Spotlight’s Lead
By Shirley Brady
A Day in the Life: Lifetime’s Jenny Alonzo
By Mavis Scanlon
Alphabet Soup: VOD Hockey Stick May Score in Maine
By Shirley Brady
Kagan’s Column: Mark This Moment as the Beginning of the DVR Wars
By Paul Kagan
My Back Pages: Competitive Assessments
By Paul S. Maxwell
Editor’s Letter: Where’s Rupert?
By John P. Ourand
People Watch
Calendar of Events
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