 |
CABLEWORLD STAFF
FOOD BITES OFF MARKETING QUEST
Food Network this month launches its biggest consumer-marketing program. Called ?Taste the Adventure,? the promotion is tied to a week of food-adventure programming and includes a monthlong sweepstakes. The grand prize is a ten-day expedition for four via private jet to three culinary hot spots: New York City, the Napa Valley and Hawaii. The million-dollar-plus promotion will use national radio and magazine; spot cable in New York, Boston and Philadelphia; outdoor advertising in New York and Los Angeles; and online support.
OUCHLESS PROMO
Home & Garden Television launched a promotional partnership with Johnson & Johnson's Band-Aid Brand. The package includes on-air spots, tagged vignettes, a consumer sweepstakes, end-aisle displays in Walgreen's stores, direct-mail circulars, free-standing newspaper inserts and an online package including banners and buttons tied to HGTV's gardening programming, including the new show The Secret World of Gardens.
AOL JOINS HBO MOVIE FESTIVAL
New corporate sister America Online joins HBO in sponsoring the third annual ?Screen on the Green? film festival in Washington, D.C. Movies will be shown on the grounds of the Washington Monument on Mondays from July 9 through Aug. 6. Among the titles: An American in Paris, The Maltese Falcon and A Streetcar Named Desire.
SPONSOR LACES UP
New Balance signed on as the official athletic shoe of Turner Sports' Goodwill Games. Other key sponsors are Jeep, Duracell, Philips Electronics, Qantas and Foster's. The Goodwill Games will be held in Brisbane, Australia, from Aug. 29 through Sept. 9.
Back to this issue
|
 |
