First quarter 2002 ranked by local ad subs

Network	Local ad subs as of 3/31/2002	% chg. over 3/31/01	Net chg. (000) over 3/31/01	Network TVHH (000)	Local ad subs as % of TVHH	Ad subs % local ad homes*
ESPN	65,743	0.2%	108	86,123	76.3%	98.8%
CNN	65,452	0.1	63	85,863	76.2	98.4
USA	65,070	0.1	82	85,877	75.8	97.8
TNT	64,960	0.2	138	85,877	75.6	97.6
Lifetime	63,252	2.9	1,761	85,021	74.4	95.0
Discovery	63,071	2.2	1,382	86,042	73.3	94.8
A&E	61,123	3.1	1,821	85,294	71.7	91.8
TBS	60,715	3.5	2,070	87,233	69.6	91.2
TNN	59,564	5.7	3,206	85,185	69.9	89.5
Nickelodeon	58,313	2.0	1,155	85,553	68.2	87.6
MTV	55,296	4.8	2,520	83,623	66.1	83.1
CNBC	54,231	7.8	3,913	82,875	65.4	81.5
ESPN2	54,004	10.2	5,192	82,966	65.1	81.2
ABC Family	51,478	7.9	3,766	84,236	61.1	77.4
HGTV	48,879	12.9	5,573	77,664	62.9	73.4
Weather	48,790	2.5	1,187	84,272	57.9	73.3
VH1	47,111	16.2	6,560	82,121	57.4	70.8
TLC	46,931	18.3	7,246	83,486	56.2	70.5
Headline News	45,216	1.5	689	82,189	55.0	67.9
Comedy Central	42,699	13.0	4,918	78,872	54.1	64.2
E!	40,690	15.2	5,382	77,697	52.4	61.1
History	39,162	19.1	6,283	80,408	48.7	58.8
MSNBC	38,387	14.6	4,887	74,889	51.3	57.7
BET	36,809	14.6	4,687	71,922	51.2	55.3
FX	35,488	31.9	8,582	76,619	46.3	53.3
Food Network	34,350	34.4	8,792	73,812	46.5	51.6
Cartoon	30,787	24.8	6,113	80,219	38.4	46.3
Fox News	30,461	96.6	14,966	79,058	38.5	45.8
Animal Planet	26,012	33.0	6,457	78,386	33.2	39.1
Sci Fi	24,990	24.4	4,896	77,678	32.2	37.6
TV Land	18,720	32.5	4,596	70,004	26.7	28.1
Bravo	17,805	22.0	3,208	65,445	27.2	26.8
Golf	15,762	24.4	3,087	48,458	32.5	23.7
Court TV	14,092	90.7	6,704	70,997	19.8	21.2
CMT	13,818	2.9	394	59,026	23.4	20.8
TV Guide	13,151	13.5	1,569	58,616	22.4	19.8
Travel	12,345	36.6	3,306	64,500	19.1	18.6
Speed	6,810	32.7	1,678	50,822	13.4	10.2
ESPN Classic	4,648	20.4	786	39,691	11.7	7.0
Local Origination	4,322	-10.3	-499	n/a	n/a	6.5
Outdoor Life	3,681	18.7	580	40,906	9.0	5.5
Oxygen	3,155	133.7	1,805	39,511	8.0	4.7
GAC	2,925	2.5	72	19,041	15.4	4.4
Hallmark	2,855	104.6	1,459	44,886	6.4	4.3
CNNfn	1,540	28.7	343	n/a	n/a	2.3
Game Show	1,459	5.6	77	43,307	3.4	2.2
style.	1,393	99.1	693	20,000	7.0	2.1
SoapNet	1,316	307.8	994	23,156	5.7	2.0
Discovery Health	1,187	60.4	447	35,910	3.3	1.8
CNN/SI#	996	-6.2	-66	n/a	n/a	1.5
TechTV	758	1.9	14	32,755	2.3	1.1
Toon Disney	615	662.4	534	31,485	2.0	0.9
BET Jazz	506	61.4	192	n/a	n/a	0.8
ESPNews	432	33.3	108	29,557	1.5	0.6
National Geographic	349	n/a	n/a	25,486	1.4	0.5
Ovation	320	39.1	90	5,463	5.9	0.5
Lifetime Movie Network	139	n/a	n/a	22,946	0.6	0.2
Outdoor Channel	129	n/a	n/a	14,562	0.9	0.2
MuchMusic	118	n/a	n/a	24,822	0.5	0.2
BBC America	90	n/a	n/a	27,733	0.3	0.1
Bloomberg TV	90	n/a	n/a	20,312	0.4	0.1
MTV2	70	-72.1	-181	38,488	0.2	0.1
#No longer offered.
*An established 67 million homes receive commercials inserted into networks' local avails.
SOURCE: KAGAN WORLD MEDIA ANALYSIS OF FIRST-QUARTER CABLETRACK, ADVANCED MEDIA SYSTEMS/NATIONAL CABLE COMMUNICATIONS DATA.

Back to this issue