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July 5-18, 2004
FEATURES
Mano a Mano! Cable Takes the Ethnic Fight to the Skies
DBS still has an advantage with ethnic subscribers. But by emphasizing VOD and bundled services, cable is ready to make inroads.
By Simon Applebaum
Attracting Ethnic Video Subs With High–Speed
By Simon Applebaum
Coming Soon to Programming Guides: Can’t-Miss VOD
While Comcast loads up on content, it's also taking the next-most-important step in establishing VOD in customers' minds as a service they must have (and can't get from DBS)?making on-demand content easy to find and access.
By Mavis Scanlon
Will Small Networks Drop Off the VOD Map?
By Mavis Scanlon
Time Warner Tests Segments on Demand
By Mavis Scanlon
Free on Demand: Three Beautiful Words to Comcast
How do you get digital subs to learn to love the concept of on-demand programming? Hook 'em with the free stuff.
By Shirley Brady
Meet the System—Long Beach: Charter Flips the Switch on the All-Digital Future
Who will be watching the launch of Charter's all-digital network in Long Beach? Other than local customers, who'll be getting improved picture quality and, eventually, more ethnic programming? Oh, nobody much. Just the entire cable industry and its competition...
By K.C. Neel
CABLE CIRCUIT
Looking for a Good Time? (Must Like to Watch)
By Shirley Brady
Newberger Keeps the New Nets Coming
By Simon Applebaum
Time Warner Makes Time for Literacy
By Mavis Scanlon
Books: Geralyn Lucas’ Lipstick Saga Reaches Out to Breast Cancer Survivors
By Shirley Brady
DEPARTMENTS
Twelve Questions With Jim Chiddix: Will Interactive TV Come to Cable?
By Mavis Scanlon
A Day in the Life: Keith Dawkins
Does Watching Shrek 2 in the Middle of the Afternoon Constitute Work?
By Simon Applebaum
July Programming Preview: Can a Bike Ride in France Attract Subs in the U.S.?
By Shirley Brady
Kagan’s Column: The Battle of the Bundle Won’t Lead to MAD
By Paul Kagan
My Back Pages: Nonpartisan...So, Do It!
By Paul S. Maxwell
Editor’s Letter: The Buy–Through Disincentive
By John P. Ourand
People Watch
Calendar of Events
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