NEW SIX PACK FOR MTV
MTV gave the green light to six series and specials for the 2002-2003 season. The shows include: mtvTreatment, in which several would-be directors shoot a video for the band Korn; artistLaunch, which shows the making of an album from writing to release; FM Nation, which follows a set of young adults as they drive around looking for fun; Crashing With?, in which Master P & Lil' Romeo stay with a real family instead of in a hotel during a concert tour; Made, showing a person making major changes in their life; Suspect: True Crime Stores, in which real forensic experts investigate such mysteries as where your girlfriend went with your best friend.
?At its core, this new roster of shows is essentially about music and reflecting what life is like for many young adults today,? said Brian Graden, president of entertainment for MTV and VH1.
WE MAKES SYSTEMS STYLISH
WE: Women's Entertainment says 950 systems have signed up for its Summer of Style campaign, which is designed to promote high-speed-data sales. WE will provide systems with a cross-channel sweepstakes spot promoting high-speed Internet service and three additional spots starring Colin Cowie, host of WE's Everyday Elegance, touting the benefits of cable modems. Top prize in the sweepstakes is $25,000 and a personal style consultation.
ECONOMY GOOD FOR CAVUTO
Fox News renewed Neil Cavuto's contract as VP and managing editor of business news. Cavuto anchors cable's No. 1-rated business show, Your World With Neil Cavuto.
SHOWTIME SPINS NEW WEB
Showtime launched a new affiliate website that allows system staffers ? whether a customer sales rep who needs access to schedule data quickly or a marketing executive who wants to order customized direct mail pieces ? to tailor information to their needs. ?This is a next-generation business-to-business,? said Dave Mitchell, director of online business services. ?It knows who you are, who you work for and what you do.?
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