BY STACI D. KRAMER
Playboy Enterprises is poised to become the main purveyor of adult pay-per-view content on TV.
Playboy announced last week that it was acquiring three adult networks ? Hot Network and Hot Zone, which are currently owned by Califa Entertainment, and Vivid TV, a separate company owned by Califa's principals ? for $70 million. All will become part of Playboy's Spice networks, a more sexually explicit companion to the soft-core Playboy Channel.
?IF PLAYBOY WAS GOING TO STAY IN THE [ADULT ENTERTAINMENT] GAME, THEY HAD TO GO IN THIS DIRECTION,? SAID KAGAN'S LARRY GERBRANDT. ?IT WAS CLEAR THAT THEY HAD TO BECOME COMPETITIVE [AND] HAD TO GO HOTTER.?
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