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July 19-August 1, 2004
FEATURES
Is It Ever Too Late to Start Marketing HD?
Not when you've got customers who want it.
By Mavis Scanlon
Does Value Trump Price?
Comcast is taking the "value" road while Cablevision is taking the "price" challenge. Which model will prevail in the broadband sweepstakes?
By Shirley Brady
What Would Ad Gurus Do?
Want some free marketing advice? We thought we'd ask some big-deal folks what they'd suggest cable marketers do...
By Simon Applebaum
OK: Only Cable Can. But Can MSOs Expand the Pitch?
Yep...and here are five stellar examples...
By John P. Ourand
The Telcos Are Coming!
Historically, telcos have tried and failed to break into the video delivery business. But the new breed of rolled-up RBOCs say they are serious this time and are scrapping for a fight in California now that cable operators are taking real chunks of their telecommunications revenue.
By K.C. Neel
Meet the System—Boston: Beantown Bonanza
Comcast's Boston-area systems made a U-turn during the "Big Dig" by upgrading the plant and unifying their marketing message. Now, customers are subscribing to?and sticking with?high-speed access, local VOD content and hi-def. Coming soon: DVRs and VoIP.
By Shirley Brady
CABLE CIRCUIT
Diversity Report: Telcos Don’t Phone In Their Hiring Initiatives
By Simon Applebaum
DVD Teaser Fades to Black
By Shirley Brady
An Iron Pony Rides on ESPN Classic
By Seth Arenstein
Time Warner Stays on Interactive Road
By Shirley Brady
Sundance Ties Knot With Affiliates at ‘Out Loud’ Revolution Events
By Shirley Brady
Have Wrench and Sales Brochure, Will Travel
By K.C. Neel
Philly Fund-Raiser Looks for Content Plays
By Simon Applebaum
The Shrinking Violet, er, Villano
By Seth Arenstein
TLC Producer Middendorf Passes Away
By John P. Ourand
DEPARTMENTS
Eight Questions With Music Choice’s Christina Tancredi
By Amy Maclean
A Day in the Life: Char Beales
By Mavis Scanlon
Alphabet Soup: Operators Add Taste of Foreign Cinema to VOD Menus
By Shirley Brady
Buy! Buy! Buy!: Black Ink...Doing Good and Booking Dollars With Court TV’s Kid Fingerprinting
By K.C. Neel
Kagan’s Column: What’ll Happen to TV Ads? They’ll Get Served for Breakfast
By Paul Kagan
My Back Pages: And, in the Other Corner…
By Paul S. Maxwell
Editor’s Letter: These Are the Good Ol’ Days
By John P. Ourand
Letters to the Editor
June Ratings
People Watch
Calendar of Events
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