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POV ON PPV

CABLE WORLD STAFF

The latest CTAM Pulse research survey reveals customers would purchase Pay-Per-View movies more often if they had more choices and better control. About 50% of cable and satellite customers say they would get PPV movies more often if they could choose the movie start time, and 44% feel PPV is too expensive. Another 29% claim there were no PPV movies they wanted to watch.

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