|
Tim Clark
In an effort to retain and refresh its diverse subscriber base, Sundance Channel will showcase Japanese cinema with "Window on Japan," an October film fest featuring genre films and emerging talent. The six films promise to examine daily life, history, sexuality and society while rollicking through subtle and adrenaline-charged tones.
"There continues to be great, burgeoning talents coming out of Japan," says Liz Manne, EVP-programming & marketing, Sundance Channel.
Manne admits "Window On Japan" is not your typical niche programming.
"I'll be the first one to admit that `Window On Japan' is very targeted," says Manne. "But it's a chance for us to work with our cable operators and give them a meaningful and relevant opportunity to target a specific market in their service area."
Marketing this audience means lending a helping hand to operators.
"We give them customized, full marketing materials," says Manne. "Direct mail, cross-channel TV spots, PR tools - whatever it is to help them market locally to audiences that are meaningful. Certainly the Asian market in general is a growing and meaningful market."
Ghost in the Shell kicks off the festival Oct. 1, followed by Gonin, Postman Blues, Tokyo Fist, Dr. Akagi and The Eel.
Back to this issue
|
