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CABLEWORLD STAFF
BROADCOM SHUFFLES DECK, CREATES FOUR BIZ UNITS
Broadcom has realigned its business into four distinct groups, each reporting directly to president and CEO Alan Ross.
The company says the changes will help it to speed integration and bolster its sales and marketing efforts. The newly formed Broadband Communications Group, headed up by group VP Daniel Marotta, has the most overlap with the cable industry, and will focus on the development of chipsets for modems, set-tops, digital TVs and CMTSs.
MICROTUNE CHIPS IN
Samsung Electro-Mechanics is turning to Microtune's single-chip tuner to help advance its line of DTVs and digital set-tops. The MicroTuner MT2111 will handle the necessary performance requirements of both the ATSC and OpenCable set-top box specs. When integrated with Samsung's QAM/8-VSB demodulator, the tuner will allow manufacturers to streamline production of cable-ready DTV products.
CABLEVISION: LET YOUR FINGERS DO THE WALKING
Cablevision Systems Corp. has added a new wrinkle to its iO: Interactive Optimum digital cable service that it says will allow subscribers to add SVOD services and seasonal sports packages via the remote control or a few clicks on iO's website. Programming options available for push-button upgrades include SVOD services from HBO, Showtime, Cinemax, Disney Channel and Playboy, and sports packages such as MLB Extra Innings, ESPN Full Court, NHL Center Ice, NBA League Pass, MLS Shootout and ESPN Gameplan. More than 20% of all Cablevision customers have opted for iO, up from 1.4% in 2002.
ECHOSTAR HITS 1M MARK
EchoStar Communications announced last week that its Dish Network has sold its 1 millionth DVR, making it the largest purveyor in the U.S. Rival TiVo is expected to hit that mark within a few months.
STUDY: AMERICANS LIKE TV
A nationwide survey commissioned by DirecTV and conducted by the Angell Research Group of Chicago revealed that television is still wildly popular in the United States. Imagine that. Among the more squeam-inducing data culled in the study: 37% of the 1,000 people surveyed could only go a day or two without watching TV; 52% leave the room during commercials and, mercifully, only 1% said they watch TV naked.
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