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CABLE WORLD STAFF
WebTV Networks has agreed to settle Federal Trade Commission charges that advertising for the WebTV system was deceptive and in violation of U.S. law. The FTC's complaint stemmed from the company's claims that it provides access to all of the Internet's content and is equivalent to a computer in surfing the Web.
The FTC found the WebTV service, in fact, provides limited access to Internet content. Some of the content the FTC said is unavailable to WebTV users includes files created using popular data formats or programming languages, such as news stories provided in certain "streaming video" formats.
WebTV has agreed to initiate a consumer education program that will include advertisements in Newsweek, Good Housekeeping and Modern Maturity.
TCM GOES ALL THE WAY Turner Classic Movies is honoring Ol' Blue Eyes with a film festival starting Nov. 20 in conjunction with the re-release of Capitol Records' Frank Sinatra - Concepts box set. A Sinatra trivia contest at turnerclassicmovies.com, radio spots in 25 markets and links from hollywoodandvine.com offer extensive information about the movie festival, the man and his music. The TCM Web site also offers chances to win prizes such as the CD, Sinatra movies and a tote bag.
ARBITRON ANNOUNCES AGREEMENT Arbitron announced that Interep Interactive and Katz Interactive Marketing have agreed to use Arbitron Webcast Ratings and Arbitron's ongoing Internet studies to promote streaming media to advertisers. Arbitron has been tracking streaming media audiences since July 1998.
FOX FAMILY SIGNS TITLE SPONSOR Fox Family Channel has signed Kia on as the title sponsor for its quarterly concert specials, which begin airing Nov. 24 under the new name, "Kia Presents Front Row Center." At the concert venues, Kia will have a strong presence with a backstage VIP area and on-site signage. On the air, Kia gets exposure with each special and its two encore presentations, plus all tune-in spots on air and in print.
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