STARZ HIRES AD AGENCY

Starz Encore Group hired TBWA/Chiat/Day San Francisco as its national advertising agency last week.

TBWA/Chiat/Day will be involved in creative development for future marketing efforts in support of the Starz Super Pak and Starz On Demand, according to Mike Hale, EVP and chief marketing officer for Starz Encore.

The agency is probably best known for its ads for Apple Computer and Energizer batteries. Other accounts include Absolut, EarthLink, Kmart, Infiniti, Levi's, Nissan, Orbitz, Seagram and Sony PlayStation.

?The executive team at Starz Encore was very impressed with how [its] creative efforts have had direct impacts on the bottom lines for so many of [its] high-profile clientele,? said Hale.

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