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CABLEWORLD STAFF
DREAMWORKS TAPS DIGEO TO PROMOTE ITV FILMS
Digeo has inked a deal with DreamWorks to promote ten upcoming movie releases via Digeo's Basic iTV service. Charter Communications offers the Digeo Basic iTV service to about 650,000 digital subscribers under the ?i-Channels? brand. Under the agreement, Digeo Basic iTV will provide DreamWorks with a four-week ?always on? advertising presence for ten movie campaigns. The agreement follows three successful trial campaigns conducted by both companies during 2002.
BURN, BABY, BURN
America Online has launched MusicNet on AOL, a premium service that enables subscribers to legally download and burn digital music. The three tiers of MusicNet service available are: Basic (20 streams and 20 downloads for $3.95 per month), Standard (unlimited streaming and downloading for $8.95 per month) and Premium (unlimited streaming and downloading, plus the ability to burn ten songs to CD for $17.95 per month). AOL is offering a 30-day trial of its Standard MusicNet package. The service is available to both AOL dial-up and high-speed customers.
TWC TO OFFER BWA SERVICE IN SAN DIEGO MARKET
Time Warner Cable will leverage SkyRiver broadband wireless access (BWA) in its San Diego system to help extend its reach into the small-to-medium business market. Time Warner will use SkyRiver's technology and surrounding wireless network to complement its fiber optic and broadband cable network in the region. In so doing, TWC will look to expand its coverage into areas not previously serviced by existing cable modem or T1 availability. SkyRiver's wireless network covers roughly 700 square miles within San Diego County, offering speeds as high as 2.5 Mbps.
GAME SHOW NET OFFERS ITV CONTENT VIA WIRELESS
Game Show Network (GSN) has introduced a new wireless initiative to enable viewers to interact with its content remotely. The network will kick off the initiative with a text messaging offering powered by GoldPocket Interactive's EM Connect SMS platform. Over time, GSN will expand the initiative, rolling out additional SMS capabilities and advanced services offerings. GSN offers over 65 hours per week of interactive programming.
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