|
March 8, 2004
FEATURES
C-Span Proves the Value of a Nickel
C-SPAN has been referred to as "cable's gift to America" for 25 years, and is the favorite network of the politicians it covers. But that doesn't stop C-SPAN executives from feeling like they still have something to prove to cable operators.
By John P. Ourand
VOD: Satellite Killer or Bundle Filler?
There are more homes that have VOD access than homes that have DVRs, but don't let that fool you. Cable's unique service could end up becoming just a part of its arsenal rather than a deadly weapon against satellite.
By K.C. Neel
Meet the System: Kingwood, Texas
Jerry Kent's Cequel III smartly acquired a Cadillac-level cable system in Kingwood, a moneyed, wooded suburb of Houston. That helped the system deliver a quick, clear message to the community: We're local, and we're going to deliver the latest in advanced services.
By Mavis Scanlon
CABLE CIRCUIT
SoapNet Brings Days to Nights
By Shirley Brady
What Would Tony Do?
By Shirley Brady
Southern-Fried Tears
By John P. Ourand
Cox-ESPN: Who Won? Who Cares!
By John P. Ourand
Preaching HD to the Masses
By John P. Ourand
Media Biz Spreads Its Political Chips Around
By Mavis Scanlon
DIY'S Queen Sweeps
By Shirley Brady
Nat Geo Pitches Its 'Exploration' Niche
By Shirley Brady
DEPARTMENTS
Alphabet Soup
WWE Pulls Affiliates Into the Ring for WrestleMania XX
By Shirley Brady
Sell! Sell! Sell!: Marketing VOD? Not Yet...
Until networks and cable operators come to a consensus over the best way to package and sell VOD, customers will continue to get mixed messages.
By Mavis Scanlon
Nine Questions With David Levy: Will Turner Still Play in the Big Leagues?
David Levy talks about the NBA, the NFL and leagues fielding their own networks, in addition to the advertising upfronts and his TiVo habits.
By Mavis Scanlon
A Day in the Life of ESPN's Affiliate Team: You Think ESPN Is All Fun and Games?
In the weeks before the Cox deal, ESPN's affiliate team traveled the country to a variety of sports events. But it wasn't all fun...
By John P. Ourand
Kagan's Column: Mega-Media Mergers: Good for Cable, Good for Viewers
By Paul Kagan
My Back Pages: Short, or Long, Term?
By Paul Maxwell
People Watch
Editor's Letter
Calendar of Events
|
