July 21, 2003
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NEWS
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DIRECTV SUB GAINS ARE A PAIN
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In the second quarter, DirecTV's subscriber gains were cable's loss. Forty percent of its gross subscriber additions, or some 253,000 customers, came from digital cable, according to DirecTV president Roxanne Austin.
BY MAVIS SCANLON
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ESPN TOPS IN AD SALES VALUE
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ESPN has the most overall value of all cable networks when it comes to local ad sales, according to data that will be released this week in the Jack Myers Report.
BY ANDREA FIGLER
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IFC CHECKS ITS CONTENT INTO HOTELS AND SIGNS DBS DEAL
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IFC Companies continues to leverage its proprietary content to create new revenue streams and awareness for its brands.
BY SHIRLEY BRADY
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BRIEFS
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HOUSE SIDESTEPS TAUZIN IN MEDIA CAP VOTE
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Stymied by Chairman Billy Tauzin (R-La.) of the House Commerce Committee, members of Congress who want to roll back the FCC's new loosened media rules pushed through a rider in the House Appropriations Committee that reversed the network ownership cap.
BY ALICIA MUNDY
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JOHN FORD LANDS AT NAT GEO, MCGOWAN LAUNCHING A SHOP
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The eagles are landing. Two high-flying executives last week announced their new, post-Discovery Networks gigs.
BY SHIRLEY BRADY
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LATE BREAKING NEWS
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RAINBOW SAT GETS A BOOST
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Chuck Dolan's plans to offer a satellite service moved a step closer to reality Thursday night with the launch, after an extended delay, of an Atlas V rocket from Cape Canaveral that will carry the state-of-the-art Rainbow 1 satellite into orbit.
BY MAVIS SCANLON
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SPAULDING SETS STAGE FOR STARZ'S BIG SALES PUSH ON EVE OF HIS EXIT
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Que Spaulding has broken a lot ground in the 20 or so years he's been working in the industry.
BY K. C. NEEL
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SPENDING FOR SUBS
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DirecTV has always spent lavishly to gain subscribers. With cable operators stepping up efforts to lock in customers for the long term with bundles, DirecTV spent $89 mil.
BY BRIAN SANTO, KAGAN
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FEATURE
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K.C. AND MR. ME AT THE ADS
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The assignment was simple enough. Find someone who could critique CTAM's Mark Award winners and the industry's efforts to sell itself.
BY K. C. NEEL
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ONE-UPPING AOL ON THE HSD SELL
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In his feisty jeremiad Your Marketing Sucks, entrepreneur Mark Stevens comes to a surprising conclusion about the relative efficacy of using sex to market a product.
BY ANTHONY CRUPI
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COX SPINS A WEB OF MARKETING SUCCESS
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Last summer, Cox Communications won a gold Mark Award from CTAM for its ?Great Deals? Web promotion.
BY MAVIS SCANLON
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HOW SCRIPPS GOT A JUMP ON VOD
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By March, five months after launching its ?three bucket? expanded VOD model of free video-on-demand content, movies-on-demand and subscription VOD in Philadelphia, Comcast was faring pretty well with what was internally dubbed its Phillyvision model for the VOD future.
BY SHIRLEY BRADY
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IN VOIP, DUMBING DOWN IS GOOD
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Otto von Bismarck once observed that people with an appetite for law or for sausage should not watch either one being made. MSOs looking to market VoIP would do well to heed those words.
BY ANTHONY CRUPI
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PACKING HEAT IN THE COURTHOUSE
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If you polled everyone attending the CTAM Summit in Seattle this week, chances are most of them wouldn't know that Court TV CEO Henry Schleiff once contributed skits to Saturday Night Live, a fact the Catskiller-at-heart typically downplays.
BY SHIRLEY BRADY
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PRINT SHOWCASE
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THE HOUSE THAT JOCKS BUILT
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As themes go, it's damn near Pavlovian. Three notes sound, then repeat ? ?dah-dah-dah, dah-dah-dah? ? and if you're of a certain bent, say, a male between the ages of 18 and 34, the next hour of your life will be given over to a farrago of bone-splintering hits, tape-measure home runs and the kind of dunks that call into question Sir Isaac Newton's apple tree epiphany. This is SportsCenter.
BY ANTHONY CRUPI
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THE SPEEDWAY'S PAVED WITH GREEN
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Jeff Gordon and Tony Stewart may not be household names in your home yet ? but give it time. NASCAR is one of the fastest-growing sports in the country ? its popularity second only to football ? and as NASCAR VP of broadcasting Paul Brooks says, ?Television is the engine that helps drive the sport.?
BY SHIRLEY BRADY
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WHEN IT WON'T FLY ON TV, SHIP IT TO THE WEB
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Trio's edgy, provocative arts programming has been generating an earful of buzz lately.
BY SHIRLEY BRADY
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PROGRAMMING
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NEW SHOW PROMOS GO OUTSIDE THE BOX
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Some folks dream of ordering pizza over TV. Lifetime hopes to order up viewers for its new Saturday night programming by advertising the new series where weekend noshers can first get a taste ? on pizza delivery boxes.
BY SHIRLEY BRADY
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BRIEFS
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DIGITAL PIPELINE
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CHARTER SHOWS ITS ?MOXI? WITH BMC BUY
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?Nothing recedes like success.?
? Walter Winchell Given his considerable struggles to reach the heights he had once attained with Microsoft, you have to wonder if Paul Allen doesn't have the Winchell quip embroidered on a throw pillow in the den of his Seattle manse.
BY ANTHONY CRUPI
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ENGINEERING PRICE CUTS
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Leading the list of the notable aspects of Charter's order for the BMC boxes is the price. Engineers have ratcheted down the price of the box, which combines PC-like specs with traditional set-top functionality, a high-speed modem and a hard drive for around $500.
BY IAN OLGEIRSON, KAGAN
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BRIEFS
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MEET THE SYSTEM
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DIVERSITY REIGNS IN THE PACIFIC NORTHWEST
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Comcast Corp.'s system in Seattle scored big time at selling new services this month. Just two weeks ago, the system cut a deal with an undisclosed billion dollar corporation in Seattle to provide high-speed Internet connections and a virtual private network for its employees so they can work from home.
BY ANDREA FIGLER
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COLUMNS
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GATHER ROUND THE HEARTH AND LISTEN TO THE TALE OF THE TWO DEAL MAKERS
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In a world still smarting from multiple attacks on our value system (both social and financial), we've once again been taught a lesson by those two consummate deal makers, John Malone and Brian Roberts. The way they handled the July 3 settlement of QVC ownership should be told and retold to your grandchildren and their children.
PAUL KAGAN
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HOW AMERICA ONLINE DROVE ME AWAY AND INTO THE PATIENTLY AWAITING ARMS OF COMCAST
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I'm not a Net slut. I've been true to America Online since early 1994. For years, I rebuffed the brazen advances of Juno, Earthlink and Netscape. They tried to seduce me with wanton offers of free hours. But I knew that time has a price.
BY ALICIA MUNDY
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DEPARTMENTS
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CABLE CONNECTIONS
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RATINGS
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